Farewell Options Plus, hello Joyly.

A little over 4 years ago, I got this crazy idea.

I could start a small business by helping my elderly clients navigate the confusing aged care space.

So, Options Plus came to life with absolutely no business experience. I was completely naïve as to what else was out there.

I’m sure my husband thought I was a little crazy, and I’m sure he wondered if anyone would really want that sort of help. (I’m pretty sure he’s changed his mind now).

So, with the support of my family, I started my little business, Options Plus. How hard could it be?

Little did we know that COVID was just around the corner. Like most businesses, my little business took a hit and a back seat.

But, as the world awoke from COVID, so did my business. And since then, I’ve never looked back.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

This brings us to today.

No way would I have thought that this little business of mine would have grown so much. It has far exceeded my expectations and goals.

Along this journey, I’ve found what brings me true passion and joy in my business.

“to keep elderly clients independent and within their own homes or supported accommodation for as long as I can.”

With this realisation, I started to think about updating my brand—just a little refresh. But after a journey of discovery through the refresh process with Olivia, it showed me even more about my business and where I want to take it. A complete rebrand was needed.

So, here we are today.

I’ve niched down and gotten really clear and focused on my passion and direction.

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I’d like to introduce you to Joyly.

We’re Aged Care Consultants. We help you navigate the aged care process so you or your loved one can remain at home and independent with in-home care.

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What a journey this has been. I’ve learnt so much about myself, branding, and business.

Brand identity, personas, pricing, customer analysis, competitor analysis, branding, logos, design and the list goes on.

So why Joyly?

For those who know me, I am a fairly bright and bubbly person, and I absolutely love bringing fun and joy to my clients through this process.

I always say, ‘Why does aging have to be so sad?’. I want to infuse joy into this time and have a bit of fun doing it.

I wanted to bring something different to the industry and find a name that would grow with my business. So Joyly was born. It makes me happy to say it, and it immediately brings joy to my thoughts and a smile to my face. I hope it will bring joy to my clients as well.

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A huge thank you to my network of businesses, supporters and mentors who have referred to me, supported me and provided invaluable guidance, wisdom and encouragement every step of the way in the growth of Options Plus.

I want to thank my clients and their families for entrusting me with their care and allowing me to be part of their journey. It’s a privilege and an honour that I have not taken lightly. I am committed to going above and beyond to ensure that every individual I help feels valued, respected and supported.

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Here’s to Joyly and the journey ahead!